Awesome—let’s get you clear on your Product-Market Fit (PMF) the right way.
I’ll answer this from Zach’s perspective (results-driven). If you want Hannah’s empathy-based lens instead, let me know anytime.
🔍 Where You’re At: Clarifying Product-Market Fit (PMF)
In CHANGES, PMF falls within the first 3 steps:
✅ C – Clarify Your Concept & Audience
Do you have:
- A compelling transformation statement?
- A clear, emotionally resonant audience persona?
- At least 40% survey interest or 10%+ pre-sale conversion?
If not → You don’t have clarity yet. Test again or refine positioning.
✅ H – Highlight Your Unique Angle & Transformation
Do you have:
- A Unique Selling Proposition that scores 90%+ clarity in feedback?
- Differentiation from at least 80% of your competitors?
- 5%+ engagement on messaging tests (posts, DMs, beta interest)?
If not → Your PMF will remain weak even if you have demand. People need to know why you’re different.
✅ A – Align with Market Validation & Pricing
Have you:
- Done pre-sale testing and hit 10%+ conversion?
- Validated pricing with <30% objection rate?
- Used 1-on-1 convos or market polls to hear “YES, I want this now”?
If not → You may be “liked,” but you’re not bought. PMF isn’t about applause—it’s about transactions.
🔁 Here’s What We’ll Do
Let’s run a PMF Check together. I just need 3 quick inputs from you:
- Your Transformation Statement
- Your Audience Description
- Pre-Sale or Survey Data (if any)
(e.g., “I help [who] go from [pain] to [result] in [time] using [method]”)
(who they are, pain points, what they’ve tried)
(responses, click rates, DMs, purchases, objections)
Once you drop those in, I’ll:
- Score your current PMF using CHANGES benchmarks
- Identify which part is broken (Clarity, Differentiation, or Validation)
- Recommend exact actions to reach PMF faster
💡 If you don’t have the data yet, no problem—I can help you run a Validation Sprint in 3 days.
Ready to drop those 3 inputs in?
